One of the most beautiful of the Art Deco fashion periodicals. A complete set of one of the most beautiful of the Art Deco fashion periodicals. Although not so large or on such a grand scale as Gazette de Bon Ton, the plates are exquisitely printed.
The journal, which borrowed both the title and format of La Mésangère's periodical of a hundred years before, was founded by Tom Antonginigini, the secretary, friend and biographer of the poet and collector Gabriele D'Annunzio (1863 – 1938), whom Antonginigini followed to Paris from Italy in 1910. The colour pochoirs by Barbier, Bakst, Brunelleschi, Dammy and Martin were intended to act as a record of contemporary Parisian culture and fashion. Perhaps less deliberately, it also documents the transition from the end of the Belle Époque to a radically different period in world history. The journal ceased publication in August 1914 due to the outbreak of the First World War.
First edition, limited edition, one of 1250 on papier hollande, 5 vols, a complete set; 8vo (22 x 14.5 cm); 184 numbered colour pochoir plates with two supplementary un-numbered plates, text in French, advertisements; original blue printed wrappers laid over later boards, an excellent set.
